Founded in 1995, expanded in 1999, and now expanding again to the tune of $750 million, Hard Rock Hotel & Casino Las Vegas offers the lifestyle of the hottest A-list rock stars and the hospitality of a luxury boutique resort. With its signature one-of-a-kind vibe, it rolls out the red carpet on 16.7 acres just off the Las Vegas Strip.
The scene of such acts as the Rolling Stones, Alicia Keys, Nine Inch Nails, and recently, legends Paul McCartney and Carlos Santana, Hard Rock holds a museum’s worth of rock memorabilia within its walls, everything from Elvis Presley’s gold jacket to Eric Clapton’s guitar and Elton John’s piano. Other well-loved details of the original 11-story hotel include the famous 82-foot guitar atop the porte cochere, the chandeliers made of saxophones, and the pool with beach club named one of the world’s top ten pools by the Travel Channel. Meeting venues include 33,750 square feet at The Joint concert hall and over 36,000 square feet between the Muse Hall, Artist Hall, Festival Hall, and Studio Collection.
The new 17-story Paradise Tower will open in August 2009, and the new 15-story HRH Tower will open late in 2009. Altogether, the new room count will total 1,525, enabling the hotel to offer even larger groups the singular Hard Rock experience.
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HARD ROCK HOTEL & CASINO LAS VEGAS BRINGS ALL-SUITE LUXURY TO SIN CITY BY UNVEILING 'THE HRH TOWER SUITES'
Posted Jan 11, 2010 by Elite News Team
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Just in Time for New Year's, HRH Tower is Offering Room Rates Starting at $119
LAS VEGAS - November 30, 2009 - Unlike anything seen in Vegas or around the world, Hard Rock Hotel & Casino, Las Vegas is opening HRH Tower - an all-suite tower located at the south end of the famous Hard Rock property - on December 28. HRH Tower includes 359 "standard" suites, eight spa villas opening directly to the pool areas, and seven penthouse suites on the 16th floor offering panoramic views of the iconic Vegas strip and mountains.
HRH Tower is targeting high-end, luxury guests who want a sophisticated rock 'n' roll experience with extra privacy and a more refined atmosphere. To accommodate these guests, the tower will boast its own VIP entrance and check-in; will have direct access to the new casino space; 25,000 sq. ft. luxury Reliquary spa; and Vanity nightclub.
The HRH Tower Suites is part of the widely-publicized $750 million expansion that broke ground in 2007. As part of the expansion, the Hard Rock Hotel welcomes the addition of approximately 860 guest rooms, including the recent opening of the Paradise Tower, a new 17-story guest wing located at the north end of the property.
"The creativity, innovation and overall thought that went into not only the new HRH Tower Suites, but the entire property expansion and renovation as a whole, is unlike anything I've seen around the world," said Randy Kwasniewski, president and chief operating officer of Morgans Hotel Group Las Vegas. "We're looking forward to welcoming guests in the New Year and hope they share my same enthusiasm for this new Las Vegas paradise we've created for them."
Setting itself apart from any other all-suite tower in Sin City, the new HRH Tower "standard suites" offer a lustrous room product with an integrated wet bar, sitting area, and suite bathroom with cast iron tubs. Each suite in the Tower includes a Sound Matters Sound Bar - an AMX 12" Touch Panel music system with iPod dock and includes over 2,000 HRH owned songs and playlists for guests personalization and enjoyment, as well as two 40" Sony Bravia LCD TV with DVD players.
HRH Tower will house the property's new nightclub, Vanity; new spa and health club, Reliquary; more than 40,000 sq. ft. of new casino space; and three new restaurants. HRH and Paradise Towers will be finalized with the new pools and Skybar in the first half of 2010.
"This tower is a major milestone in our expansion and moves our brand into another level of decadence, while maintaining the service our guests have come to expect," said Phil Shalala, Hard Rock's Chief Marketing Officer. "Our goal was to stay true to property's innovative and trend-setting style while creating an edgy and decadent rock 'n' roll experience not offered anywhere else in Las Vegas."
The entire renovation is slated for completion in the spring of 2010 and has created more that 1,200 jobs for Vegas. In addition to approximately 860 new guest rooms from the new HRH and Paradise Towers, the property has also added approximately 60,000 square feet of meeting and convention space and more than 40,000 sq. ft. of casino space.
The HRH Tower officially opens on December 28, as well as Reliquary Spa and Vanity nightclub opening to ring in the New Year.
Book rooms now to take advantage of the discounted rates for the soft-opening of HRH Tower at www.hardrockhotel.com.
7 Penthouse Suites
The seven Penthouse Suites include: Infinity, Nirvana, Provocateur, Platinum, Altered States, Living Art, Stones, and Sex & Pistols. The Penthouse Suites range from one to two master bedroom/bathroom chamber accommodations. The bathrooms include Grohe bath fixtures including rain showerheads and six handheld shower sprays. Suites are decorated with various textures including black crocodile leather, wood planks, patent leather walls, marble floors, opaque glass walls and more.
Some are more elaborate than others; the Nirvana Suite for example is designed with a Moroccan flair. The entrance leads to an outside beach area with a private plunge pool and two enormous four poster draped daybeds. In one of the master bedrooms of The Provocateur Suite is equipped with a seductive interactive projection system built in to an enormous bed that projects onto the wall behind the bed and onto the bed itself.
8 Spa Villa Suites
In each of the eight Spa Villa Suites (six of which are duplex suites), the great room is highlighted by a floating coffer ceiling which extends above the "Spa Bed" and leads to the outdoor private patio. The patio with lounge seating, fire pit and plunge pool provides a tranquil sanctuary. Should one choose, the private patios then lead out to the main Hard Rock pool area. Each Spa Villa has an area where in-suite spa services can be rendered.
Vanity Nightclub
The centerpiece of the new nightclub is an almost million dollar chandelier lit from within by LED lights that can change color and even broadcast images, overlooks the entire dance floor. The 14,000 square-foot venue features two marble bars, a sunken dance floor, 50 intimate VIP booths, an outdoor terrace including five cabanas with direct access to a sky bar and a ladies' lounge that will truly impress. The ladies lounge will include six individual vanity stations and a full length three-way mirror with staff on-hand to fix broken nails, style hair and spruce up makeup.
Reliquary Spa
The centerpiece of the 25,000 foot spa is the Roman Bath for guests to be seen, socialize and commiserate with private cabana-type alcoves and lounge space. The Bath House has capabilities to turn the space into an entertainment area for small parties and group functions. It has 21 treatment rooms, a private studio for pole dancing lessons, a fitness center and of course the property's famous and expanded Brannon Salon.
Casino Space
Where the old Joint used to house rock 'n' roll bands since 1995, the Hard Rock has transformed this area and now encompasses more than 40,000 sq. ft. of new casino space. The area includes a slot bar, blackjack tables, High Limit Lounge, as well as the Lux Bar. The casino space is where guests will walk through to get to the new HRH Tower Reliquary Spa and Vanity Nightclub, and is adjacent to the VIP entrance welcoming all HRH Tower guests into the casino.
Press Contacts:
Dorian Cantrell, Hard Rock Hotel & Casino 702.693.5086 dorianc@hrhvegas.com
Matt Harris, Allison & Partners 646.428.0611 Matth@allisonpr.com
HARD ROCK HOTEL & CASINO LAS VEGAS INTRODUCES PARADISE TOWER
Posted Aug 21, 2009 by Elite News Team
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Next Phase of $750 Million Expansion Opens Ahead of Schedule Adding 490 Guest Rooms to Inventory and Creating Jobs
LAS VEGAS - July 30, 2009 - Opening July 31, Paradise Tower becomes the newest addition to Hard Rock Hotel & Casino. The highly anticipated project, completed almost two months ahead of schedule, has created jobs and hope as the Las Vegas horizon begins to see signs of resurgence.
Just as Hard Rock Hotel & Casino is known in a sense for upping the game in Las Vegas, the new Paradise Tower steps up the Hard Rock's game on the hotel side. The tower's 490 lavish rooms were designed with the property's signature party attitude in mind but with a jolt of sexy sophistication. Hotel devotees will notice a significantly more luxurious atmosphere in Paradise Tower, but without sacrificing the irreverent, anything-can-happen feeling that they've come to expect. Rooms evoke visions of a rock 'n' roll manor house, using iconic materials like leather, wood and silver studded velvet to enhance the sensory experience and emphasize that this is no standard hotel room. Designed by Mark Zeff, the rooms exude a chic playfulness with atmospheric touches that allow for optimal comfort and function by day, but then come alive at night.
Adding to the allure of Paradise Tower's 18 floors are its Penthouse and 10 pool suites. The mega size Penthouse maxes out at 3,500 square feet with floor to ceiling windows throughout offering sweeping panoramic views. Arguably the best view yet in all of Las Vegas, the glittering Strip can be seen unobstructed from end to end while a turn in either direction provides expansive views of surrounding mountains. Get past the amazing views and the Penthouse interior is all wow-factor. Deep mahogany woods, platinum tiles, oversize hot tub, interactive digital pool table and not just a big screen, an entire video wall.
The pool suites, aptly named because they overlook and some offer direct access to Hard Rock Hotel & Casino's world famous Beach Club pool, each offer something entirely different. Predictably the most coveted real estate in the tower, the pool suites boast features such as two-level "duplexes", doors that open to direct access to your own cabana or to the pool deck, or a spacious glass balcony that places you hovering over the best pool scene in town. Four of these mini jewels are Zeff-designed to follow the same guest room aesthetic but on a larger scale. The remaining six pool suites are the visions of local design talent Mark Tracy of Chemical Spaces. Tracy was given carte blanche to create six suite versions of the ultimate ultra lounge. Each suite has a life of its own, transporting the guest into another world of rock 'n' roll fantasy using giant hand painted graphic murals, bold colors, shimmering tiles and high gloss elements mixed with white hardwood floors.
"The Hard Rock is evolving," said Phil Shalala, Hard Rock's vice president of marketing, "It has really melded into the perfect property for the young affluent consumer that is into music, fashion, technology and lifestyle in general. It really stands for that perfect balance."
490-Room Paradise Tower Opens at Hard Rock Hotel in Las Vegas: Yale Rowe, General Manager States Hotel Near Capacity for Summer
Posted Jul 28, 2009 by Elite News Team
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Jul. 25, 2009--Forget the recession. Forget concerns that too many Las Vegas hotel rooms may soon be competing for too few customers.
The Hard Rock Hotel can't wait to open its new 490-room Paradise Tower.
Most of the rooms in the Paradise Tower will be open for business this weekend, a week ahead of the new tower's official opening.
And property executives say the off-Strip resort's 1,300-room inventory is sold out next weekend and is nearing capacity for the next several weekends.
Throughout this month, Yale Rowe, the property's general manager of operations, said the property has been running at 95 percent occupancy, making the new rooms necessary.
He credits the high occupancy levels to the resort's opening in April of a new concert venue, The Joint, and the addition of 60,000 square feet of convention and meeting space.
Additionally, he said, the summer is a busy time for the property because of its beach club, Rehab.
"It gives us the opportunity to have much bigger mass in on the weekend," Rowe said. "When the convention and meeting business comes through, it keeps you alive Sunday through Thursday."
Rowe said the Paradise Tower was designed to attract a bigger business crowd to the Hard Rock. The resort's Harmon Tower, with 375 suites, will open in December and is aimed at casino customers.
This weekend's soft opening of the Paradise Tower won't include 11 rooms that will not be ready until next month and 10 pool suites and the 3,500-square-foot penthouse suite, which are not completed yet.
The Paradise Tower is part of a $760 million expansion and remodeling project.
The tower is opening in one of the worst markets Las Vegas has ever experienced. Hotels are already cutting room rates drastically to attract customers who have cut back on their travel and spending in Las Vegas.
Contact reporter Arnold M. Knightly at aknightly@reviewjournal.com or 702-477-3893.
The New Joint at The Hard Rock Hotel & Casino Las Vegas Will Provide the Ultimate Rock 'N' Roll Experience
Posted Jul 8, 2009 by Elite News Team
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Las Vegas, Nev. - Jan. 21, 2009 - For years, Las Vegas has welcomed some of the biggest names in the entertainment industry. However, never before have any of those acts been given the opportunity to perform at such a state-of-the-art and innovative concert venue like what's about to open at the Hard Rock Hotel & Casino, Las Vegas. The Joint, a brand new concert facility, will begin welcoming fans this April and will be one of the most sophisticated, intimate, and authentic venues in Las Vegas.
Inheriting its name from the legendary original Hard Rock venue, the new Joint was designed by the renowned Montreal-based architectural design firm Scéno Plus. It will have a capacity of 4,000, offer seven premiere VIP hospitality suites and feature an innovative sound and lighting system. To maximize fan's enjoyment with a genuine experience, the new Joint will double in size while keeping the same atmosphere of the original venue. The new Joint will carry on the up-close and authentic feel with the furthest seat in the house only 155 feet from the stage. The new Joint will contain a 9 feet x 16 feet motorized screen on each side of the stage, an 18 feet x 24 feet center screen for rear and front projection and 38 flat screens throughout the venue to guarantee the ultimate viewing experience.
The trendsetting new concert venue will unveil a number of new features during its grand opening in April including:
* 700+ fixed balcony seats
* Four dressing rooms plus a production office
* A top-notch green room and meet and greet room
* Two Digidesign Venue Profile 96 channels digital mixing boards
* 18,000 lumens high-definition projectors to animate the screens
* WiFi access throughout the venue and full blogging station for press covering events and shows
* State-of-the-art sound system including a D&B Audiotechnik composed with two full flown stacks, stage fills and 25 delay speakers through the back of the venue, bar areas, and lobbies
* Innovative lighting system with 28 high quality moving lights and four DL3 video projectors
* Ability to transform venue for boxing, wrestling, mixed martial arts events, corporate functions and trade shows, as well as red carpet movie premieres and advanced screenings
The new Joint's $60 million project is part of the widely-publicized $750 million expansion the Hard Rock broke ground on in 2007; slated for completion in late 2009. The expansion will include the addition of approximately 860 guest rooms, including an all-suite 15-story south tower, a new 17-story north tower, approximately 60,000 square feet of meeting and convention space, and approximately 30,000 square feet of casino space. In addition, the project includes the expansion of the Hard Rock's award-winning pool, several new restaurants and bars, a new nightclub, multiple new retail outlets, as well as a new spa and health club. As part of the project, the Hard Rock's existing suites and common areas will be renovated to revitalize the property.
The original Joint concert venue opened in February of 1995. At the time, The Joint was the first rock 'n' roll venue in Las Vegas to be built at a high-end boutique property helping establish national credibility for Las Vegas as a legitimate tour stop by luring top-notch talent who had never played the market before. The Joint also helped introduce a new culture of tourists and locals to first-class concerts in Las Vegas.
AEG Live was contracted in February of 2007 as the exclusive promoter and booking agent for The Joint and will continue in that capacity in the new venue. Stay tuned to hear more about what acts and events Hard Rock and AEG Live have in store for the new Joint.