Groups at the new W Atlanta – Midtown find themselves at the "Heart of the Arts" in Atlanta, Georgia, surrounded by the High Museum of Art, the Atlanta ballet and symphony, and some of the trendiest restaurants, nightclubs, and retail in town.
Together with 455 chic rooms and suites, the upscale neighborhood makes a perfect complement to the W brand's largest meeting and event facilities. The ultramodern function space includes a 10,000-square-foot Great Room with private entrance, 3,700-square-foot Altitude ballroom on the twenty-seventh floor, and a variety of Studios and Industry Rooms designed for a wide variety of purposes.
Free-time pleasures range from Georgia's first Bliss Spa to a glamorous pool with private cabanas, Spice Market dining by Chef Jean-Georges Vongerichten, and Whiskey Park nightlife orchestrated by Rande and Scott Gerber.
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W HOTELS WORLDWIDE DEBUTS 30,000 SQUARE FEET OF MEETINGS WOW AT THE W ATLANTA-MIDTOWN
Posted Apr 13, 2009 by Elite News Team
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Perfect for Work and Play, the New W Atlanta-Midtown Offers Everything Necessary To Make Business Beautiful, Meetings Memorable, and Special Events Spectacular
ATLANTA, GA " W Hotels Worldwide proudly announces the divine debut of the W brands largest meeting and event facilities with the opening of W Atlanta-Midtown. Featuring more than 30,000 square feet of ultra-modern function space equipped with the latest wired and wireless technology, W Atlanta"Midtown is redefining the sensory meetings experience, W style. The new W Atlanta-Midtown features 14 state-of-the-art and highly adaptable event and meeting spaces, including W Hotels largest Great Room, measuring nearly 10,000 square feet, Altitude, a glamorous penthouse space that sits atop the city, dedicated oversized loading facilities, and 466 fabulous rooms and luxurious suites, ranging from plush Wonderful Rooms to decadent Wow Suites, all with views of the magnificent Atlanta skyline. W meeting specialists are also on-site to turn event ideas into reality " from a creative executive meeting to a stylish cocktail party or a large-scale incentive trip to an intimate gala dinner " W Atlanta-Midtown is the ultimate meetings experience retailer.
Owned and developed by Noble Investment Group, W Atlanta-Midtown also introduces four firsts to Georgia: the states first bliss spa, Chef Jean-Georges Vongerichtens Spice Market, Rande Gerbers Whiskey Park and a W Hotels The Store retail shop. The hotel is nestled between the magnificent Midtown Mile and picturesque Piedmont Park in a unique setting that combines vintage architecture with ultra-modern techno art influences.
W Hotels knows how to energize and engage meeting attendees with unique and personalized offers, including Recess, Wish Workshops, and Sensory Set Up.
Relax and Re-energize with Recess
What time is Recess? From stretching and yoga to brain-teasers and ice-breakers, W Hotels meeting specialists will help create unique, inspiring, team building and whimsical experiences to transform meetings and compliment the business at hand. For the young-at-heart who appreciate innovative design and sophistication, W Atlanta Midtown features a Southern Side of Glam Recess offer that includes delicious red velvet cake, freshly sliced peaches, herbal infused tea shots, a W notebook for meeting memories, and retro games.
Meeting planners may also choose to engage their groups with the decadent services offered by bliss, the hotels signature spa. Bliss Atlanta features 4,000 square feet of tension-fighting facilities, a retail boutique, manicure and pedicure stations, and mens and womens lounges featuring the spas legendary brownie buffet. Bliss popular ginger rub, blissage75, betweeny wax and triple oxygen treatments are all on the menu. W Hotels meeting specialists are on hand to design exclusive Recess breaks catered specifically to the meeting or event.
Discover Wish Workshops
When mid-day doldrums strike, meeting attendees are invited to press pause and learn a new skill or uncover hidden talents with Wish Workshops. W Hotels meetings specialists will customize workshops, giving attendees a chance to fulfill their passions before getting back to the work at hand. What ever their whimsy, meeting attendees can learn about anything from mixology to cooking or learning how to DJ. With Wish Workshops, the possibilities are endless.
Savor the Senses with Ws Signature Sensory Set Up
Meeting organizers are encouraged to continue on the journey of Ws signature services and give meeting participants the chance to awaken their five senses with W Hotels Sensory Set Up. Taking meetings, functions and events to the next level by incorporating mood music, aromatherapy scents, creative catering, playful treats and inspiring games, Sensory Set Up keeps the ideas and motivation flowing.
W Atlanta-Midtowns meeting specialists elevate the meeting experience with highly personalized offers and rituals to make business beautiful, meetings memorable and special events spectacular. As part of W Hotels signature Whatever/Whenever concierge service, every meeting and event planner will have their own W meetings Insider dedicated to granting wishes and fulfilling last minute meeting needs, no matter how simple or extraordinary " from a helicopter ride to the airport to a delicious macchiato or bottle of vintage wine.
W Atlanta-Midtowns Meeting Spaces:
The Great Room
Featuring nearly 10,000 square feet of a technology advanced meeting space, W Atlanta-Midtowns Great Room has its own private entrance, valet parking, and a secluded entryway, offering inclusive exclusivity to event planners and meeting mavens.
Altitude
A glamorous penthouse space that sits atop the city, Altitude spans the entire 27th floor of W Atlanta-Midtown, providing more than 3,700 square feet of amendable event space and magnificent views of the Atlanta skyline.
Studios and Industry Rooms
For more intimate or varied event space needs, W Atlanta"Midtown also features Studios which range from 400 to 3,000 square feet and Industry rooms which range from 500 to 2,500 square feet. Virtual becomes reality and state-of-the-art technology is a button push away with plasma screens, high speed Internet access, WiFi and the latest A/V equipment.
About W Hotels Worldwide
W Hotels is a global lifestyle brand with 23 properties in the most vibrant cities around the world. Inspiring and indulging its guests with thoughtful, refreshing and stylish experiences, signature restaurants, bars and destination spas, W has become the fastest growing luxury hotel brand in the world. Each hotel offers a unique mix of innovative design, comfort, and cultural influences from fashion and design to music and art and everything in between. Ws first residential property, W Dallas-Victory, opened in June of 2006, and soon thereafter was named a Forbes Magazine Top Business Hotel. In North America and Latin America, W Hotels have been announced in Austin, Downtown Atlanta, Buckhead Atlanta, Boston, Fort Lauderdale, Hoboken, Hollywood, Huntington Beach, Minneapolis, Downtown New York, Santiago, Scottsdale, South Beach, and Washington, D.C. In Europe, W Hotels have been announced in Athens, Barcelona, Milan and St. Petersburg. In Asia, W has announced properties in Bangkok, Guangzhou, Hong Kong, Macao-Studio City, Shanghai and Yokohama. In Africa and the Middle East, W has announced properties in Amman, Doha, Dubai-Festival City, Dubai-The Palm and Marrakech. Ws first Retreat & Spa, W Maldives, opened in September of 2006. In 2007, W Maldives received the prestigious Travel + Leisure Design Award for Best Resort. W has plans to open Retreat & Spa hotels in Bali, Koh Samui, Vieques and Verbier, the latter of which will serve as Ws first ski retreat. For more information, visit www.whotels.com.
Press Contacts:
Carolyn Sloss
Allied Advertising, Public Relations for W Atlanta-Midtown
404.972.4202 or csloss@alliedadvpub.com
Elaine Drebot
THINK PR for W Hotels Worldwide
212.343.3920 or edrebot@thinkpublicrelations.com
W HOTELS DEBUTS THE SOUTHERN SIDE OF GLAM WITH THE GRAND OPENING OF W ATLANTA-MIDTOWN
Posted Apr 9, 2009 by Elite News Team
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ATLANTA, GA " June 2, 2008 " W Hotels Worldwide, the fastest growing luxury hotel brand in the world, sends a surge through the South with the grand opening of W Atlanta-Midtown. This sleek, techno glam hotel, designed by I-CRAVE, Stephen Alton, Fruchtman Associates, and Ai Group in collaboration with W Hotels award-winning design team, features 466 guest rooms, including 33 luxurious suites, a state-of-the-art gym, glamorous pool and stylish, private cabanas, a full-service WIRED business center, and W Hotels signature Whatever/Whenever Concierge Service. Owned and developed by Noble Investment Group in a joint venture with AEW Capital Management, W Atlanta-Midtown will introduce four firsts to Georgia: the states first Bliss Spa, Chef Jean-Georges Vongerichtens Spice Market, Rande Gerbers Whiskey Park and a W Hotels The Store retail shop. Nestled between the magnificent Midtown Mile and picturesque Piedmont Park, W Atlanta-Midtown also features more than 30,000 square feet of ultra-modern function space equipped with the latest wired and wireless technology, making it the perfect destination for work or play.
W Hotels continues to extend beyond the boundaries of everyday travel, said Phil McAveety, Executive Vice President and Chief Brand Officer, Starwood Hotels & Resorts. The opening of W Atlanta-Midtown will bring a vibrant new destination to this world-class capital, offering extraordinary experiences at every turn through Ws key lifestyle elements. We are proud to partner with Noble Investment Group to introduce this new W Hotel to Midtown Atlanta.
The opening of W Atlanta-Midtown represents W Hotels second property in Atlanta, to be followed later this year by the opening the new W Atlanta-Buckhead, also developed by Noble Investment Group.
As an anchor of Atlantas Midtown Mile, arguably the most desirable real estate location in the southeastern United States, our value-added re-development of the W Atlanta-Midtown represents the vital qualities of attractive, contemporary style and sensory gratification delivered with impeccable luxury service " a unique and valuable combination that we believe will resonate strongly with guests coming to Atlanta, said Mit Shah, CEO of Noble Investment Group and a member of the owners advisory board for W Hotels Worldwide. Having founded Noble in Atlanta more than fifteen years ago, we are pleased to have brought together the world-renowned culinary talents of Jean Georges, and the fashion, style and energy of Gerber Bars as a part of the W Hotels in Midtown and Buckhead. We believe the collection of these dynamic offerings along with Bliss Atlanta in Midtown will become important additions to our vibrant city that has long been underserved by stylistic, modern luxury hotels.
W Atlanta-Midtowns eye-catching art deco architecture features an eclectic tower of gray-black concrete, sheer glass exteriors, and curved walls designed by Stephen Alton, Fruchtman Associates, and Ai Group architects and leads to the hotels dramatic main entrance. Inside, the W sensory experience includes energy-driven spaces created by the renowned design team at I-CRAVE in collaboration with W Hotels award-winning design department. The signature W Living Room features vaulted ceilings and interactive techno-media elements, designed to create the ultimate urban playground. Guests can discover the Hidden Lounge, play in the W brands signature Whisper Booths or explore W Hotels The Store.
Bliss Spa
Guests are invited to experience the ultimate in pure relaxation in Georgias first Bliss Spa. Bliss Atlanta features 4,000 square feet of tension-fighting facilities, a retail boutique, manicure and pedicure stations, and mens and womens lounges featuring the spas legendary brownie buffet. Bliss popular ginger rub, blissage75, betweeny wax and triple oxygen treatments are all on the menu. Open to both guests and locals, Bliss Atlanta is the brands ninth spa following those in New York, London, San Francisco, Chicago, Los Angeles and Dallas.
With the opening of Bliss Atlanta, we are providing a stress-relieving, tension-taming, urban oasis to Atlanta residents while enriching the overall W Hotel guest experience, stated Richard Dantas, President, Bliss. Expect signature Bliss, super-effective treatments in a fun, uncontrived, no-attitude atmosphere, at the core of Bliss Atlanta.
Chef Jean-Georges Vongerichtens Spice Market
A timeless paean to Southeast Asian sensuality, Spice Market, W Atlanta-Midtowns signature restaurant, will feature Chef Jean-Georges piquant elevations of the regions street cuisine served in a casual, stylish atmosphere. Inspired by the food Jean-Georges enjoyed while traveling in Southeast Asia, Spice Markets menu authentically uplifts its inspirations while offering guests the additional delight of family-style dining " food comes continuously throughout the meal and is placed at the center of table for all to share. With each new dish, patrons will feel as if they were transported to a Vietnamese street market or Thai food stall. Curries and spices are tweaked to tantalizing effect in dishes like Chicken Samosas with cilantro-infused yogurt, a vinegar-infused Pork Vindaloo and Halibut cha ca la vong.
W Hotels are located in some of the best locations around the world, said Chef Jean-Georges Vongerichten. I am excited to announce the opening of Spice Market at W Atlanta-Midtown as one of the first openings under my new restaurant company, Culinary Concepts by Jean-Georges. This is a fresh opportunity to bring my favorite dishes to new communities of diners.
Whiskey Park and the W Living Room
Sophistication meets sexy at Whiskey Park, W Atlanta-Midtowns glamorous new bar experience created by nightlife entrepreneurs Rande Gerber and Scott Gerber. Whiskey Park reflects the brands trademarks "
cutting-edge design, fashionable clientele and signature cocktails " in a dynamic setting of unparalleled style and sophistication. With tasteful decadence offset by sexy, modern influences, Whiskey Parks design blends an urban feel with Versace influences. The Gerber Group will also bring its signature service to the W Living Room experience, inviting guests and locals to socialize while sipping cocktails. Whiskey Park and W Living Room continue a long and successful collaboration between the Gerber Group and W Hotels.
We look forward to bringing the Whiskey bar experience to Atlanta through our long-time partners at Starwood, said Rande Gerber. As with all our properties, we will create a vibrant evening nightspot that attracts Atlantas sophisticated and stylish nightlife crowd and keeps them coming back with a unique ambience, cocktails and music.
Meetings Wow at W Atlanta-Midtown
W Hotels also proudly announces the debut of the W brands largest meeting and event facilities with the opening of W Atlanta-Midtown. Featuring more than 30,000 square feet of ultra-modern function space equipped with the latest wired and wireless technology, W Atlanta"Midtown is redefining the sensory meetings experience, W style. W Atlanta-Midtown features 14 state-of-the-art and highly adaptable event and meeting spaces, including W Hotels largest Great Room, measuring nearly 10,000 square feet, and Altitude, a glamorous penthouse space that sits atop the city. Add to the mix countless creative on-site W meeting specialists who will eagerly turn event ideas into reality " from a creative executive meeting to a stylish cocktail party, a large-scale incentive trip to an intimate gala dinner " W Atlanta-Midtown is the ultimate meetings experience retailer.
In addition to W Atlanta-Midtowns many exclusive indulgences, the hotel features a state-of-the-art SWEAT techno-gym with more than 1,400 square-feet of the latest in cardio, strength and free-weight exercise equipment. Guests can work out with a personal trainer, then wind down with the help of a relaxing sauna, steam bath or massage services. WET, the W Atlanta-Midtowns refreshing pool is the perfect spot to take a plunge and lounge with friends, while enjoying poolside service and four stylish, private cabanas. This urban oasis keeps guests in sync with the W lifestyle by providing light refreshments, signature cocktails, wireless Internet access and a high-end sound system.
All guest rooms and suites at W Atlanta-Midtown include the W brands signature bed with feather-top mattress, 350 thread-count Egyptian cotton sheets and goose down comforter, creating the ultimate urban escape. In addition to its signature services, such as inspiring wake-up calls and W2GO in-flight meals, W Atlanta-Midtown offers the W Brands signature Whatever/Whenever Concierge Service, offering guests whatever they want, whenever they want it, granting wishes 24-hours a day. From acquiring front-row seating to the Atlanta Ballet to private jet service, W Hotels Whatever/Whenever agents are dedicated to fulfilling the desires of every guest, no matter how big or small.
Located on Peachtree Road and 14th Street, W Atlanta-Midtown is set to become the epicenter of entertainment and hospitality. Adjacent to the hotel is Atlantas premier green space, Piedmont Park, while several of the citys top art galleries and restaurants are within walking distance. Guests will also enjoy easy access to landmarks such as the famous Fox Theatre, the High Museum of Art and the Atlanta Botanical Gardens. The hotel is a short stroll to the Midtown MARTA station, which provides direct rail access to Atlanta Airport and the Georgia World Congress Center.